International Marketing Blunders

International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others.

Chapter 1: The Why of International Market Blunders
Chapter 2: Language and Translation Blunders
Chapter 3: Product and Service Blunders
Chapter 4: Distribution Blunders
Chapter 5: Advertising Blunders
Chapter 6: Japan: A World Unto Itself
Chapter 7: Internal "International" Blunders
Chapter 8: Applying the Lessons Learned
Chapter 9: The (Almost) Blunder-Proof International Marketing Plan
Chapter 10: Glossary
Chapter 11: Resources

Contents :

Pages : 182

Format : Softcover

ISBN : 978-1-885073-60-0

INFLOW Code : RIMB07

Price : £26.00

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