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International Marketing
This book will transform your export operation into a market driven, profit-making
enterprise by teaching you to employ international marketing methods and strategies
used by successful firms worldwide. International Marketing is a comprehensive primer
for those new to international marketing as well as those who need to make certain
they are taking advantage of every opportunity the marketplace provides.
Chapter 1: Marketing Basics
Chapter 2: Elements of the Marketplace
Chapter 3: The Dimensions
of International Marketing
Chapter 4: International Trade
Chapter 5: The Role of Governments
Chapter
6: The Role of Cultural Forces
Chapter 7: Developing Products for the Foreign Market
Chapter
8: Market Research
Chapter 9: Preparing for Market Entry
Chapter 10: Developing Distribution
Chapter
11: Advertising and Promotions
Chapter 12: Making Contact
Chapter 13: Staffing the
New Market
Chapter 14: Evaluating Performance
Chapter 15: Marketing Plan
Chapter 16:
The Marketing Audit
Chapter 17: Glossary
Chapter 18: Resources
Contents :
Pages : 186
Format : Softcover
ISBN : 978-
INFLOW Code : RIMK07
Price : £21.00
Dictionary of International Trade
International Business Culture
International Intellectual Property Rights
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